Resources for Online Marketing Research

Find out more about MarketTools online marketing research services through this in-depth knowledge center. Download resources, including white papers and articles, and watch our webinars. We’ve put together a comprehensive library of media for you to access and learn from – you can sort by type, product or title.

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Types	Titles	Product/Solution
Webcast	10 Tips for Orchestrating the Best Multi Media Campaigns In this webinar, learn how campaign planning is evolving so that you can shape campaigns to take advantage of multiple media outlets for reaching your customers. See how digital blends with traditional to create the most impactful campaigns, whether they be for new products, customer programs or an overall branding campaign. View Webcast	Custom Market Research
Webcast	Are you connecting with consumers in the most effective way possible? Touchpoint mapping, once the exclusive purview of in-person qualitative research, is now available to all products and brands through online, hybrid research. The innovative blending of quantitative and qualitative research by MarketTools provides actionable insights for optimizing your marketing and connection strategy. View Webcast	Custom Market Research
White Paper	Scorecarding Customers and Prospects Download White Paper	MarketTools CustomerSat / Enterprise Feedback Management
White Paper	Shapley Value Creating product differentiation through Shapley Value. Download White Paper	Custom Market Research
White Paper	Identifying an Optimal and Optimally Winning Set of Features Through Scenario Optimization Download White Paper	Custom Market Research
White Paper	Challenging the Status Quo on Ranking Long Feature Lists An Alternative to Finding the Best of the Best, Using Bradley-Terry Analysis Download White Paper	Custom Market Research
White Paper	It's All in How You Ask the Question The Role of Research Design in Data Quality Download White Paper	Custom Market Research
White Paper	Economics of Customer Experience Driving Financial Impact through Voice of the Customer Programs Download White Paper	MarketTools CustomerSat / Enterprise Feedback Management