Find out more about MarketTools online marketing research services through this in-depth knowledge center. Download resources, including white papers and articles, and watch our webinars.  We’ve put together a comprehensive library of media for you to access and learn from – you can sort by type, product or title.

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Webcast

10 Tips for Orchestrating the Best Multi Media Campaigns

In this webinar, learn how campaign planning is evolving so that you can shape campaigns to take advantage of multiple media outlets for reaching your customers.  See how digital blends with traditional to create the most impactful campaigns, whether they be for new products, customer programs or an overall branding campaign.

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Custom Market Research
Webcast

Are you connecting with consumers in the most effective way possible?

Touchpoint mapping, once the exclusive purview of in-person qualitative research, is now available to all products and brands through online, hybrid research. The innovative blending of quantitative and qualitative research by MarketTools provides actionable insights for optimizing your marketing and connection strategy.

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Custom Market Research
White Paper

Scorecarding Customers and Prospects

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MarketTools CustomerSat / Enterprise Feedback Management
White Paper

Shapley Value

Creating product differentiation through Shapley Value.

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Custom Market Research
White Paper

Identifying an Optimal and Optimally Winning Set of Features Through Scenario Optimization

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Custom Market Research
White Paper

Challenging the Status Quo on Ranking Long Feature Lists

An Alternative to Finding the Best of the Best, Using Bradley-Terry Analysis

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Custom Market Research
White Paper

It's All in How You Ask the Question

The Role of Research Design in Data Quality

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Custom Market Research
White Paper

Economics of Customer Experience

Driving Financial Impact through Voice of the Customer Programs

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MarketTools CustomerSat / Enterprise Feedback Management

Making Good on Mobile's Global Promise: Research Report

MarketTools and MetrixLab Form New-Generation Insights Provider

ML_logo_small.pngA strong digital DNA and a global infrastructure provide superior opportunities to gather and interpret consumer insights.