Find out more about MarketTools software and services through this in-depth knowledge center. Download white papers, listen to podcasts, read articles, and even watch our webcasts. We’ve put together a comprehensive library of media for you to access and learn from – you can sort by type, product or title.

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Types Titles Product/Solution
Executive Brief

A Framework for Using Social Media in EFM/VOC Initiatives

Learn how to incorporate social media into your EFM strategy.

Download Executive Brief 		MarketTools CustomerSat / Enterprise Feedback Management
Data Sheet

ZoomPanel

ZoomPanel is the best source for reliable research results.

Download Data Sheet 		MarketTools ZoomPanel / Research Panels & Sample
Data Sheet

ZoomPanel Tech

Reach real IT professionals and developers without fear of survey fraud or a wasted budget.

Download Data Sheet 		MarketTools ZoomPanel / Research Panels & Sample
Article Reprint

2009 RBR Executives of the Year: It's Time to Implement Data Quality Solution

Download Article Reprint 		MarketTools TrueSample / Sample Quality Software
Case Study

Optimizing for a Healthier Package

MarketTools Package Optimization Provides Actionable Insights.

Download Case Study 		Market Research Services / Custom Market Research
Case Study

Optimizing the Line Extension Line Up

Choosing the Right Line Extensions Fuels Food Company's Growth.

Download Case Study 		Market Research Services / Custom Market Research
Article Reprint

Package Design Magazine Reprint: Sudden Impact

Design research strategies to help you win at the shelf.

Download Article Reprint 		Market Research Services / Custom Market Research
White Paper

It's All in How You Ask the Question

The Role of Research Design in Data Quality

Download White Paper 		Market Research Services / Custom Market Research
White Paper

Challenging the Status Quo on Ranking Long Feature Lists

An Alternative to Finding the Best of the Best, Using Bradley-Terry Analysis

Download White Paper 		Market Research Services / Custom Market Research
White Paper

Identifying an Optimal and Optimally Winning Set of Features Through Scenario Optimization

Download White Paper 		Market Research Services / Custom Market Research
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2009 ACE Award Winners Announced
March 23, 2010

MarketTools announces thirty-five winners of the 2009 MarketTools CustomerSat Achievement in Customer Excellence (ACE) Award. Winners include 21st Century Insurance, Actuate, ADT Security Services…

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