Find out more about MarketTools software and services through this in-depth knowledge center. Download white papers, listen to podcasts, read articles, and even watch our webcasts. We’ve put together a comprehensive library of media for you to access and learn from – you can sort by type, product or title.

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Webcast

Getting to the Bottom of Sample Quality: What Industry Leaders are Doing to Uncover the Truth and Take Action

The issue of sample quality has reached a boiling point. Researchers are now keenly aware of the high degree of overlap across popular online panels. And duplicate panelists aren't the only problem the industry faces. Recent MarketTools research showed that approximately 24% of panelists are not who they say they are.

 

So, it's no longer a question of whether we have a problem with sample quality. The question now is how to understand and deal with it so we can protect the integrity of our research and make confident decisions based on it.

 

Join John Ouren, executive vice president and general manager of panels and communities at MarketTools, as he moderates a roundtable discussion with Steve Schwartz, Group Research Business Manager at Microsoft, and other industry thought leaders as they discuss what sample quality actually means and how to achieve it.

View Webcast 		MarketTools TrueSample / Sample Quality Software
Webcast

Increasing the Pace of Research Innovation: Releasing Business Potential Through Disruptive Technologies

As companies focus on increasing the pace and success rate of new product introductions, market research organizations and their agencies are under pressure to deliver more qualitative and quantitative research at higher quality, while staying at the same budgets. Innovators are responding to this challenge by leveraging technology in all aspects of their research processes. Maintaining status-quo or making incremental changes is not an option for them.

View Webcast 		MarketTools TrueSample / Sample Quality Software
Webcast

Real Business Results Through Enterprise Feedback Management: A Case Study with CareFusion

CareFusion increased its overall customer satisfaction by 26 percentage points after implementing an Enterprise Feedback Management solution.

 

Many companies are struggling with how to capture feedback from their customers, partners, and employees — and how to transform this feedback into real business results. Typical questions include:

  • What are the critical steps in implementing a successful customer feedback program?
  • How do I prevent the feedback from just ending up in a report with no business impact?
  • How is enterprise feedback management affecting the bottom line?

CareFusion, formerly part of Cardinal Health, has successfully implemented the MarketTools CustomerSat enterprise feedback management solution across its service organization, elevating customer satisfaction to more than 90%.

View Webcast 		MarketTools CustomerSat / Enterprise Feedback Management
White Paper

What Impact Do “Bad” Respondents Have on Business Decisions?

Download White Paper 		MarketTools TrueSample / Sample Quality Software
White Paper

When Good Respondents Go Bad: How Unengaging Surveys Lower Data Quality

Download White Paper 		MarketTools TrueSample / Sample Quality Software
White Paper

Forrester Report: The Online Panel Quality Wars: All Market Researchers Benefit — Especially B2B Tech

Download White Paper 		MarketTools TrueSample / Sample Quality Software
White Paper

Aberdeen Group Report: Integration is Key Value Driver as MarketTools Launches CustomerSat10 and Expands Customer Feedback Capabilities

Download White Paper 		MarketTools CustomerSat / Enterprise Feedback Management
Solution Brief

Answering the Call for Customer Satisfaction in the Telecommunications Industry

Download Solution Brief 		MarketTools CustomerSat / Enterprise Feedback Management
Solution Brief

Monitoring the Health of Customer Satisfaction in the Medical Device Industry

Download Solution Brief 		MarketTools CustomerSat / Enterprise Feedback Management
Solution Brief

Measuring and Improving Customer Satisfaction in the Insurance Industry

Download Solution Brief 		MarketTools CustomerSat / Enterprise Feedback Management
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Key Steps to Designing Your Customer Satisfaction Program
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2009 ACE Award Winners Announced
March 23, 2010

MarketTools announces thirty-five winners of the 2009 MarketTools CustomerSat Achievement in Customer Excellence (ACE) Award. Winners include 21st Century Insurance, Actuate, ADT Security Services…

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