Find out more about MarketTools online marketing research services through this in-depth knowledge center. Download resources, including white papers and articles, and watch our webinars.  We’ve put together a comprehensive library of media for you to access and learn from – you can sort by type, product or title.

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Demo

Card Sort Demo

Attribute lists, images and concepts can be ranked through a fun, interactive card sort exercise. Respondents are presented with one choice at a time which they can then drag and drop into pre-defined categories.
 

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Market Research Services / Custom Market Research
Demo

MultiView Demo

MarketTools MultiView is used to view up to six different angles of a concept.

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Market Research Services / Custom Market Research
Demo

Text Highlighter Demo

MarketTools' Text Highlighter technology provides you with more precise concept diagnostics. The analysis identifies key phrases that are important drivers of purchase intent or reason to consider a service offering.

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Market Research Services / Custom Market Research
Demo

Copy Test Demo

For advertising or collateral testing, this technology provides an immersive, engaging experience for the respondent, which simulates the experience of paging through printed material.

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Market Research Services / Custom Market Research
Report

Buyer's Guide to Online Research Quality

This guide provides helpful information about how research buyers can implement and enforce research standards for online quantitative research, and provide assurance that every project you commission meets a core set of quality requirements.

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MarketTools TrueSample / Sample Quality Software
Report

Online Consumer Research Quality Guidelines

Published by the TrueSample Quality Council, these guidelines will help research buyers to choose suppliers with confidence and assure the accuracy and quality of research projects.

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MarketTools TrueSample / Sample Quality Software
Research Brief

Survey Manager Technology Platform Overview

Survey Manager is the premier online solution for capturing and reporting survey data. Technical white paper reviewing technology.

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Online Market Research Software
Research Brief

Package Impact

Research approaches to help you win at the shelf.

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Market Research Services / Custom Market Research
Research Brief

MarketTools Pricing Optimization

Maximize revenue and profit with the right pricing strategy.

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Market Research Services / Custom Market Research
Research Brief

Concept Tests

3 steps to more effective concept tests

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Market Research Services / Custom Market Research

Making Good on Mobile's Global Promise: Research Report

MarketTools and MetrixLab Form New-Generation Insights Provider

ML_logo_small.pngA strong digital DNA and a global infrastructure provide superior opportunities to gather and interpret consumer insights.