Resources for Online Marketing Research

Find out more about MarketTools online marketing research services through this in-depth knowledge center. Download resources, including white papers and articles, and watch our webinars. We’ve put together a comprehensive library of media for you to access and learn from – you can sort by type, product or title.

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Types	Titles	Product/Solution
Demo	Card Sort Demo Attribute lists, images and concepts can be ranked through a fun, interactive card sort exercise. Respondents are presented with one choice at a time which they can then drag and drop into pre-defined categories. View Demo	Market Research Services / Custom Market Research
Demo	MultiView Demo MarketTools MultiView is used to view up to six different angles of a concept. View Demo	Market Research Services / Custom Market Research
Demo	Text Highlighter Demo MarketTools' Text Highlighter technology provides you with more precise concept diagnostics. The analysis identifies key phrases that are important drivers of purchase intent or reason to consider a service offering. View Demo	Market Research Services / Custom Market Research
Demo	Copy Test Demo For advertising or collateral testing, this technology provides an immersive, engaging experience for the respondent, which simulates the experience of paging through printed material. View Demo	Market Research Services / Custom Market Research
Report	Buyer's Guide to Online Research Quality This guide provides helpful information about how research buyers can implement and enforce research standards for online quantitative research, and provide assurance that every project you commission meets a core set of quality requirements. Download Report	MarketTools TrueSample / Sample Quality Software
Report	Online Consumer Research Quality Guidelines Published by the TrueSample Quality Council, these guidelines will help research buyers to choose suppliers with confidence and assure the accuracy and quality of research projects. Download Report	MarketTools TrueSample / Sample Quality Software
Research Brief	Survey Manager Technology Platform Overview Survey Manager is the premier online solution for capturing and reporting survey data. Technical white paper reviewing technology. Download Research Brief	Online Market Research Software
Research Brief	Package Impact Research approaches to help you win at the shelf. Download Research Brief	Market Research Services / Custom Market Research
Research Brief	MarketTools Pricing Optimization Maximize revenue and profit with the right pricing strategy. Download Research Brief	Market Research Services / Custom Market Research
Research Brief	Concept Tests 3 steps to more effective concept tests Download Research Brief	Market Research Services / Custom Market Research