Resources for Online Marketing Research

Find out more about MarketTools online marketing research services through this in-depth knowledge center. Download resources, including white papers and articles, and watch our webinars. We’ve put together a comprehensive library of media for you to access and learn from – you can sort by type, product or title.

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Types	Titles	Product/Solution
Webcast	10 Tips for Orchestrating the Best Multi Media Campaigns In this webinar, learn how campaign planning is evolving so that you can shape campaigns to take advantage of multiple media outlets for reaching your customers. See how digital blends with traditional to create the most impactful campaigns, whether they be for new products, customer programs or an overall branding campaign. View Webcast	Custom Market Research
Webcast	5 Steps to More Profitable Research Projects More than ever companies are looking for ways to maximize profits. Many companies have turned to online market research as a way to collect customer feedback faster and cheaper. But, simply doing research online isn't enough! View Webcast	Custom Market Research
Webcast	Are you connecting with consumers in the most effective way possible? Touchpoint mapping, once the exclusive purview of in-person qualitative research, is now available to all products and brands through online, hybrid research. The innovative blending of quantitative and qualitative research by MarketTools provides actionable insights for optimizing your marketing and connection strategy. View Webcast	Custom Market Research
Webcast	Best Practices for Powerful Packaging View our pre-recorded webinar on powerful packaging and the testing that shaped it. Learn how effective packaging breaks through, drives purchase preference and delivers key communication points. A holistic approach to package design and testing that combines implicit and explicit quant and qual diagnostics can help a business to maximize the potential of its pack design and win at the shelf. View Webcast	Custom Market Research
Report	Buyer's Guide to Online Research Quality This guide provides helpful information about how research buyers can implement and enforce research standards for online quantitative research, and provide assurance that every project you commission meets a core set of quality requirements. Download Report	MarketTools TrueSample / Sample Quality Software
Demo	Card Sort Demo Attribute lists, images and concepts can be ranked through a fun, interactive card sort exercise. Respondents are presented with one choice at a time which they can then drag and drop into pre-defined categories. View Demo	Market Research Services / Custom Market Research
White Paper	Challenging the Status Quo on Ranking Long Feature Lists An Alternative to Finding the Best of the Best, Using Bradley-Terry Analysis Download White Paper	Custom Market Research
Demo	Choice Box Demo Better understand what consumers buy using our visual Choice Box. MarketTools Choice Box is used to evaluate new and established products in a competitive context. View Demo	Market Research Services / Custom Market Research
Data Sheet	Concept Testing System Our Concept Testing System brings an innovative approach to the challenge of identifying, prioritizing, and optimizing the most promising new concepts. Download Data Sheet	Custom Market Research
Research Brief	Concept Tests 3 steps to more effective concept tests Download Research Brief	Market Research Services / Custom Market Research