Find out more about MarketTools online marketing research services through this in-depth knowledge center. Download resources, including white papers and articles, and watch our webinars.  We’ve put together a comprehensive library of media for you to access and learn from – you can sort by type, product or title.

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Webcast

10 Tips for Orchestrating the Best Multi Media Campaigns

In this webinar, learn how campaign planning is evolving so that you can shape campaigns to take advantage of multiple media outlets for reaching your customers.  See how digital blends with traditional to create the most impactful campaigns, whether they be for new products, customer programs or an overall branding campaign.

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Custom Market Research
Webcast

5 Steps to More Profitable Research Projects

More than ever companies are looking for ways to maximize profits. Many companies have turned to online market research as a way to collect customer feedback faster and cheaper. But, simply doing research online isn't enough!

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Custom Market Research
Webcast

Are you connecting with consumers in the most effective way possible?

Touchpoint mapping, once the exclusive purview of in-person qualitative research, is now available to all products and brands through online, hybrid research. The innovative blending of quantitative and qualitative research by MarketTools provides actionable insights for optimizing your marketing and connection strategy.

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Custom Market Research
Webcast

Best Practices for Powerful Packaging

View our pre-recorded webinar on powerful packaging and the testing that shaped it. Learn how effective packaging breaks through, drives purchase preference and delivers key communication points. A holistic approach to package design and testing that combines implicit and explicit quant and qual diagnostics can help a business to maximize the potential of its pack design and win at the shelf.

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Custom Market Research
Report

Buyer's Guide to Online Research Quality

This guide provides helpful information about how research buyers can implement and enforce research standards for online quantitative research, and provide assurance that every project you commission meets a core set of quality requirements.

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MarketTools TrueSample / Sample Quality Software
Demo

Card Sort Demo

Attribute lists, images and concepts can be ranked through a fun, interactive card sort exercise. Respondents are presented with one choice at a time which they can then drag and drop into pre-defined categories.
 

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Market Research Services / Custom Market Research
White Paper

Challenging the Status Quo on Ranking Long Feature Lists

An Alternative to Finding the Best of the Best, Using Bradley-Terry Analysis

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Custom Market Research
Demo

Choice Box Demo

Better understand what consumers buy using our visual Choice Box. MarketTools Choice Box is used to evaluate new and established products in a competitive context.

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Market Research Services / Custom Market Research
Data Sheet

Concept Testing System

Our Concept Testing System brings an innovative approach to the challenge of identifying, prioritizing, and optimizing the most promising new concepts.

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Custom Market Research
Research Brief

Concept Tests

3 steps to more effective concept tests

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Market Research Services / Custom Market Research

Making Good on Mobile's Global Promise: Research Report

MarketTools and MetrixLab Form New-Generation Insights Provider

ML_logo_small.pngA strong digital DNA and a global infrastructure provide superior opportunities to gather and interpret consumer insights.