Find out more about MarketTools online marketing research services through this in-depth knowledge center. Download resources, including white papers and articles, and watch our webinars.  We’ve put together a comprehensive library of media for you to access and learn from – you can sort by type, product or title.

Show me resources for...

Types Titles Product/Solution
Webcast

Are you connecting with consumers in the most effective way possible?

Touchpoint mapping, once the exclusive purview of in-person qualitative research, is now available to all products and brands through online, hybrid research. The innovative blending of quantitative and qualitative research by MarketTools provides actionable insights for optimizing your marketing and connection strategy.

View Webcast
Custom Market Research
Webcast

10 Tips for Orchestrating the Best Multi Media Campaigns

In this webinar, learn how campaign planning is evolving so that you can shape campaigns to take advantage of multiple media outlets for reaching your customers.  See how digital blends with traditional to create the most impactful campaigns, whether they be for new products, customer programs or an overall branding campaign.

View Webcast
Custom Market Research
Webcast

Best Practices for Powerful Packaging

View our pre-recorded webinar on powerful packaging and the testing that shaped it. Learn how effective packaging breaks through, drives purchase preference and delivers key communication points. A holistic approach to package design and testing that combines implicit and explicit quant and qual diagnostics can help a business to maximize the potential of its pack design and win at the shelf.

View Webcast
Custom Market Research
Research Brief

Making Good on Mobile's Global Promise: Engaging Respondents in Latin and South America

Read the in-depth study outlining how one global CPG company used mobile research to collect category and brand penetration data in emerging markets, performing comparisons of respondent, panelist and census demographics to ensure statistical validity of the results.

Download Research BriefDownload Research Brief
Custom Market Research
Webcast

Making Good on Mobile's Promise: Mobile Research in Emerging Markets

In this webinar, learn how one global CPG company used a mobile study to collect category and brand penetration data in emerging markets, performing comparisons of respondent, panelist and census demographics to ensure statistical validity of the results.

View Webcast
Custom Market Research
Webcast

The Retailer Viewpoint: Optimize Your shelves for Your Market

Learn how online research studies can deliver deep insights about the consumer decision-making process to help retailers optimize product assortment to meet changing market needs, in this webinar featuring Colin Stewart of Acosta Sales & Marketing and Michael Conklin of MarketTools.

View Webcast
Custom Market Research
Solution Brief

Healthcare Market Research: Drive Product Success with Deep Patient Insights

As payer and government influence over therapy choice increases, new market research methods have become critical for managing the competitive environment in the healthcare and pharmaceutical marketplaces.

Download Solution Brief
Custom Market Research
Solution Brief

Financial Services Market Research: Expand Your Opportunities with Rich Customer Insights

As economic and governmental pressures continue to increase for financial services organizations, new market research methods are the key to successfully launching new financial products and services, moving into adjacent markets, or expanding to brand new business areas.

Download Solution Brief
Custom Market Research
Solution Brief

Technology Market Research: Rich Customer Insights for the Technology Industry

Advances in software and hardware are constant – but today, the business landscape for the technology industry is complicated by constant economic change as well. New market research methods provide critical insights for gaining or maintaining a competitive advantage in the technology marketplace.

Download Solution Brief
Custom Market Research
White Paper

Economics of Customer Experience

Driving Financial Impact through Voice of the Customer Programs

Download White Paper
MarketTools CustomerSat / Enterprise Feedback Management

Making Good on Mobile's Global Promise: Research Report

MarketTools and MetrixLab Form New-Generation Insights Provider

ML_logo_small.pngA strong digital DNA and a global infrastructure provide superior opportunities to gather and interpret consumer insights.